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Catherine J Ashworth - MANCHESTER METROPOLITAN UNIVERSITY (Authors)
1109 - EMPOWERING SMALL FIRMS: VALUE AND IMPACT OF SOCIAL MEDIA COMMUNICATION INNOVATION IN PURE-PLAY SME RETAIL MARKETING
Friday, June 28, 2013 - Slot 6 (09:00 - 10:30) - B3 Floor - Room 3B 75
     
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