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Julia Sejkora - INNSBRUCK UNIVERSITY (Authors)
2212 - HOW BRAND- AND MARKETING RELATEDNESS AFFECTS BRAND INTEGRATION STRATEGY AND BRAND VALUE - INSIGHTS FROM ACQUISITIONS OF INTERBRAND RANKED COMPANIES -
Thursday, June 27, 2013 - Slot 3 (09:00 - 10:30) - B3 Floor - Room 3B 53
     
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